USER ENGAGEMENT HEATMAPPING
Leverage data-rich desktop and mobile heatmaps to gain true insight into user intent. With precise data and side-by-side visualizations of user behavior, contrast multiple views to make proactive, strategic optimizations with high ROI impact.
SEE WHAT LEADS YOUR CUSTOMERS TO SUCCESS
Mouse Move Heatmap
See what leads your customers to success.
Understand which page areas or elements interest and engage users the most: where they look, which promotions most affect their behavior, and what shapes their entire journey. Use advanced filtering and segmentation to identify how your most successful users interact with the page, and contrast with the behavior of those who don’t convert. Regardless of the state in which the page was displayed –a drop-down menu expanded, a pop up window open – you’ll see the “heat” for the precise elements over which the mouse moved or hovered.
Mouse Click / Tap Heatmap
Understand users and their expectations.
Discover where your users expect their journey to take them. When visitors click or tap a link, they’re expressing intent: perhaps they want to examine a product more closely, read related content, or go to check out. Deep insights into what they’re aiming for makes it easy to help them take the next step. See which elements receive many clicks or taps; if they’re clicking or tapping on something that isn’t a link, perhaps it should be.Attention Heatmap
Find the most valuable assets on your page.
Get a deep understanding of which real estate is most valuable and the areas on the page that best attract and engage users. Once you know which content users care about most (and what they skip over), you’re just steps away from tailoring content to grab and hold their interest.
