SEO CONTENT AUDIT
The purpose of the content audit is to review all existing site content and functionality, identify what to keep, what to delete, and what new content/functionality needs to be created.
Building on the site architecture, What users need would seek to understand your SEO strategy and undertake analysis on the common terms that people use to reach your website and identified user journeys.
Additional detail
What Users Need will provide a list of pages that need to be re-written to ensure that the content is correctly optimised and reflects the tone of voice and is clear and easy to understand. The output from this study will also define a key word list, which will be made available to the content editors to help optimise future content.
Our editorial team will work with you to develop the most appropriate tone of voice for site. An optional style guide may be developed and disseminated to your content editors to ensure ongoing compliance and consistency.