PERSONA DEVELOPMENT
£2,000.00Price
What Users Need. will create reliable and realistic representations of your key audience segments for reference.
What are user personas?
A persona is a representation of a user, typically based off user research and incorporating user goals, needs, and interests. Effective personas:
- Represent a major user group for your website
- Express and focus on the major needs and expectations of the most important user groups
- Give a clear picture of the user's expectations and how they're likely to use the site Aid in uncovering universal features and functionality
- Describe real people with backgrounds, goals, and values
Benefits of Personas
Personas help to focus decisions surrounding site components by adding a layer of real-world consideration to the conversation. They also offer a quick and inexpensive way to test and prioritize those features throughout the development process. In addition they can help:
- Stakeholders and leaders evaluate new site feature ideas
- Information architects develop informed wireframes, interface behaviors, and labeling
- Designers create the overall look and feel of the website
- System engineers/developers decide which approaches to take based on user behaviors
- Copy writers ensure site content is written to the appropriate audiences
Elements of a Persona
Personas generally include the following key pieces of information:
- Persona Group (i.e. web manager)
- Fictional name
- Job titles and major responsibilities
- Demographics such as age, education, ethnicity, and family status
- The goals and tasks they are trying to complete using the site
- Their physical, social, and technological environment
- A quote that sums up what matters most to the persona as it relates to your site
- Casual pictures representing that user group
