LEAN CANVAS WORKSHOP

Geared toward start ups and entrepreneurs, the Lean Canvas workshops helps you to ask all the right questions to guide your thought process in uncovering your startup’s unique value proposition. The Lean Canvas helps you assess whether or not your business has an advantage over your competitors.

 

Activity

Capture, the business problem, vision, and outcome but more accurately capturing the most uncertain and most risky elements.

 

Purpose

A grounds-up tactical plan or blueprint that helps guide us as we navigate our way from ideation to building a successful startup.

 

Outcome

Most startups fail, not because they fail to build what they set out to build, but because they waste time, money, and effort building the wrong product. Pocketworks takes the time to understand the problem, we are then in the best position to define the best possible solution or MVP.

 

• Problem- a problem box was included because several businesses do fail applying a lot of effort, financial resources and time to build the wrong product. It is therefore vital to understand the problem first.
   
• Solution- once a problem has been recognized the next thing is to find an amicable solution to it. As such, a solution box with the Minimum Viable Product “MVP” concept is included.
   
• Key Metrics- a startup business can better focus on one metric and build on it.  The metrics include the range of products or services you want to provide. It is therefore crucial that the right metric is identified because the wrong one could be catastrophic to the startup.
   
• Unfair Advantage- this is basically the competitive advantage. A startup should recognize whether or not it has an unfair advantage over others.
   
• Key Activities and Key Resources- We found that there are more outside-focused when gauged with the entrepreneur’s needs. They had also been covered in the Solution box.
   
• Customer Relationships- a deeply focused startup business should establish customer relationships from the beginning. As such, these are covered in the Channels box.

 

The Lean Canvas workshop outcome is not set in stone. The Lean Canvas should be repurposed, revisited, and revised to suit your specific needs. Many companies devise Lean Canvases every time they prepare to release a new feature or tool. Lean Canvases help internal teams understand and hone in on the central customer problem their updates are resolving. This exercise helps drive organizational focus down to the right feature-set (solution), metrics, and customer segments which in turn aligns sales, marketing, design and development efforts.