DATA ANALYSIS
Validate analytic data to deliver conversions, and optimise the user journey.
ADDITIONAL INFORMATION
Activity
Validate analytic data to deliver conversions, and optimise the
user journey.Purpose
Enabling us to learn about our users, track our goals, and troubleshoot unexpected problems.
Outcome
Analytics tell us what pages or journeys are causing problems for users, and helps identify what areas we should focus on in usability
testing.