COMPETITORS ANALYSIS
Using over 10 years of Industry best practice experience and any available metrics to identify critical success factors and criterion based upon defined stages in identified user journeys. 3 primary competitors sites will be assessed against those criterion. Areas of success or concern will be identified and weighted accordingly.
ADDITIONAL INFORMATION
WHAT IS A COMPETITORS ANALYSIS
A Competitor analysis is a method for identifying the strengths and weaknesses of competing products or services before starting work on prototypes. The analysis normally focuses on a comparison of features, content, visual style, or usability.
Why Conduct a Competitive Analysis?Understand how the major competition in your space is handling usability Understand where your product or business stands in reference to its competition Idea generation on how to solve various usability issues Get an idea of what it might take to gain a competitive edge via usability/UX If a thorough competitive review has never been conducted. When a new product, or major game-changing rebuild is being considered. Annually or bi-Annually to keep an eye on trends in your industry and on the web (such as changes in how social networking sites are integrated)
When is a Competitive Analysis Most Useful?
Competitive analysis is best done during early planning and requirements gathering stages. It can be conducted independent from a specific project cycle, or if used with a more focused criteria, it can help with the goals for a specific release.
