CARD SORTING
Card sorting is a well-established research technique for discovering how people understand and categorize information. You can use card sorting results to group and label your website information in a way that makes the most sense to your audience.
What is Card Sorting?
Card sorting is a method used to help design or evaluate the information architecture of a site. In a card sorting session, participants organize topics into categories that make sense to them and they may also help you label these groups. To conduct a card sort, you can use actual cards, pieces of paper, or one of several online card-sorting software tools.
Benefits of Card Sorting
Card sorting will help you understand your users' expectations and understanding of your topics. It is often most useful once you have done some homework to find out about your users and understand your content. Knowing how your users group information can help you:
- Build the structure for your website
- Decide what to put on the homepage
- Label categories and navigation
Activity
Participants organize topics into categories that make sense to them
Purpose
Allows us to see how well users interact and find items or elements in the website hierarchy
Outcome
This helps you to understand what points in the hierarchy need work based on where the users stumbled.
