 Army |  MET Police |  Cabinet Office |  Bank of England |
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The problem
Current inventory totals 999 recipes. Adding approx 200/month from Publicis archives and current Asda Magazine. New inventory is anticipated to fulfil approximately 70% of top search terms. There was a lot of detailed information on the Recipe customers. However, it wasn't always easy to find or digest, and the user journeys were too complicated and where not user task optimized.
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The approach
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Develop a meaningful taxonomy
To support both high-performing tag filters, and the range of current and future recipes on the Recipes site.
A human-led experience
Gather an understanding of user expectations and opinions of the site. Ensure that the menu structure, (and later, the search experience) on the Recipes site represent an excellent, human-led experience.
Improve taxonomy
Find out how well the site navigation supported users in their main tasks.
Asda Stores Ltd. is a British supermarket retailer, headquartered in Leeds, West Yorkshire. The company was founded in 1965 when the supermarket owning Asquith family merged with the Associated Dairies company of Yorkshire.
In summer last year ASDA moved to embrace a more content-led advertising strategy and have scaled that over the last year.
Client
What we did
