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Designing services
that work for
real people
under real pressure. 

I help organisations untangle complex systems and design experiences that make a measurable difference to the people who rely on them
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32%

81%

10+

Reduced referral processing time
Increased patient task completion
Major service designs delivered
Across multiple services
54% to 81%
Across public sector
SELECTED WORK

Solving complex problems.
Delivering meaningful outcomes.

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NHS Referral Pathway Redesign

Reduce admin burden across 3 services

Service Design
User Research

Patient Portal UX Overhaul

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Increased completion rates by 27%

User Research
UI Design
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Internal Clinical Tool Redesign

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Improved usability and reduced training times

Service Design
User Research
HOW I WORK

A user-centered process
that drives real change.

01

Research

Understanding users, systems and constraints through evidence and empathy.

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02

Insight

Turning research into clear insights that shape the right problems to solve.

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03

Design

Designing solutions that are usable, accessible and built for real-world contexts.

>

04

Change

Supporting impementation and adoption to delivery measurable sustainable impact.

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What Users Need

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EXPLORE

Case studies

User Research

UI Design

Service Design

About 

Contact

CASE STUDIES

NHS Referral Pathway

Patent Portal UX

Internal Clinical Tool

View all case studies

FOCUS AREAS

Digital transformation

Service redesign

User Experience

UsablityAccessibility

LETS CONNECT

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paul@whatusersneed.co.uk

+44 7921 800 870

York

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UX, UI and Service Design Consultant helping organisations design services that work for real people under real pressure.

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