I'm PAUL somerville.
A UX, UI Consultant and Creative Director
with 15 years user engagement experience
01 PROFESSIONAL SKILLS
STAKEHOLDER MANAGEMENT
85%
USER RESEARCH
95%
USER TESTING
95%
ANALYTICAL REPORTING
70%
BRAND DEVELOPMENT
95%
02 SOFTWARE SKILLS
ADOBE SUITE
95%
SKETCH
80%
MICROSOFT SUITE
95%
INVISION
85%
SURVEY MONKEY
80%
WHAT USERS DO
85%
HTML & CSS
60%
03 CASE STUDIES
MY LATEST WORK. SEE MORE >
04 Experience
2014-2015
TRIAD RETAIL MEDIA
Art Director Europe
Responsible for defining and driving the concept, creation and user centered execution for campaigns and individual projects. In my role I directed several teams consisting of creative designers, content writers, analytical reporters, user experience designer’s/wireframe production, front-end web designers and developers within the European arm of the agency.
2009-2012
SNEAKY PEEK DESIGN
Managing Director
Services included web design, site structure design, key word analysis, SEO friendly copy writing, usability and SEO best practice design that conveys a specific brand promise, correct tone of language, USP’s and a full depth and breadth of products in a concise and engaging manor, along with conventional graphic / marketing design solutions.
2005-2007
CMS ADVERTISING
Creative Director
My role, at CMS was to motivate and manage the team as well as controlling workloads injecting a new enthusiasm for creativity, taking on projects from start to finish. Creating a wide range of adverts, web sites and promotional materials for clients such as the NHS, Leonard Cheshire Disability, RSPCA, Sodexo, and Fox’s to name a few. This role was extremely ‘hands on’ and my ability to multi-task proved to be extremely advantageous.
2015-2017
CDS
Lead UX and Design Consultant
Function with the sales team to build up knowledge base, monetary value and team for UX, UI and Design. Manage evidence of developing rapid, iterative Hi-fi and Low-fi wireframes and prototypes. Deliver expertise in Art Directing, pitching, and running of workshops for end users and up to board level.
2012-2014
THE REDFISH GROUP (WMPS)
Head of Agency
As Head of Agency I helped businesses to better understand their customers, improve business performance and grow with engaging brand experiences that deliver real results in a consultancy basis. In order to achieve this I oversaw creative designers, front end developers, user experience and analytical annalists, content and development agile teams.
2007-2009
WMPS
Creative Director
My prime focus was to demonstrate how creative elements can impact retention and conversion rates, to also grow the offline marketing offering, working closely with the marketing team to create effective brands and campaign materials. Day to day I was also responsible for capability and capacity, development and improvement, measurement of processes and profitability of three teams: Web Design, Content, and the Analytical Team.